IN PRACTICE

You're the entire marketing department. It's time you had a back office.

IN PRACTICE is a membership for solo marketers and one-person marketing teams. Inside is a growing library of Claude skills that help you handle the tasks eating up your week, custom tools I created to make your life easier, and a live weekly call where you can ask anything and get a real answer from me.

Join the Waitlist

IN PRACTICE opens on May 4th, 2026! Join the waitlist to lock in founding-member pricing at $15/month before the price increases.

Claude Skills Library
The strategist, coordinator, and analyst that you wish you had. Install in a minute and start using them today.
Weekly Live Call
Bring the question you've been sitting on alone. Get an answer from someone who's spent 11 years in Marketing Strategy, 3 of which were as a solo marketer.
The Solo Marketers Lounge
A chat for solo marketers who understand what your week looks like.
11+ years at Ogilvy, Havas, and fintech
3 years as a solo marketer
Weekly live calls — never a sales pitch
Opens May 4th, 2026
The Problem

You're doing the work of five people, but you're a team of one.

You manage the social accounts, the email list, the website, the campaigns, the reporting, and whatever else landed on your desk today that technically isn't marketing but there's no one else to do it.

You know what you should be doing, you just never have the time to do it.

Your boss thinks marketing is a button, and your coworkers have opinions, but meanwhile, you're the only person who knows what the work actually entails — and you were handed a department and told to run it alone.

And now? Every second, someone is telling you AI should make this easier. You do some research, try a tool or two, but all you get are generic outputs or content that explains stuff instead of helping you do it IN PRACTICE.

Being proactive and seeing how AI works IN PRACTICE is what has been missing the entire time. The tools, the thinking, and the "people" that you don't have helping you today.

What Changes

Three things you don't have today that will change your day-to-day work.

Tools that do the work with you

Pre-built skills and marketing tools that help you make decisions, save time, and get through your task list. Not advice about what to build, but things that are already built. A campaign reporting skill, a content calendar helper, a template that helps you report to your boss. You open it, run your work through it, and get something useful fast.

A strategist who's actually been in it

I spent over 10 years working for large advertising agencies like Havas Worldwide & Ogilvy & Mather in New York City. After that, I spent 3 years working as a solo marketer at a small startup in the Financial Technology space. The weekly calls, the custom tools, and the quick videos you get access to are what it feels like to have an experienced marketer on your side.

People who get it

Nobody in your company really gets what you do, but everyone feels like they can "do marketing," which can feel both isolating and frustrating. The Solo Marketers Lounge is a chat full of people who speak your language and are dealing with exactly the same thing.

"The prompt doesn't matter. The marketer does."

The tool is only as good as the marketing thinking behind it. IN PRACTICE is built on that premise.

What's Inside

Everything inside IN PRACTICE

One membership. No tiers. Everything below is included.

Claude Skills Library

These aren't prompts you have to adapt to your situation — these are skills pre-loaded with real marketing judgment. The difference between a generic prompt and a Claude skill is the same as the difference between asking a stranger for help and asking someone who's done this job for 10 years.

A skill that writes campaign briefs is the strategist you can't hire. A skill that builds content calendars is the coordinator who doesn't exist. A skill that formats reporting for CEO consumption is the analyst you've always needed.

Install one in 60 seconds. Use it on real work the same day. The library grows every month — the longer you stay, the more you have.

Always growing

Weekly Live Call

The weekly team meeting you've never had. Every week: what's actually happening in marketing and AI right now, filtered through 11 years of knowing what matters and what's noise, and then the floor opens.

Bring the problem you've been sitting on alone or the question you'd Google for an hour and still not get a straight answer to. I'll always do my best to answer as someone who pays close attention to this space.

Every call is recorded, so if you miss it live, you can watch it later.

Live every week

The Solo Marketers Lounge

The "coworkers" you've never had. A peer space built specifically for solo marketers. Ask the question you're embarrassed to ask out loud. Share what's working or a new way to save time. Connect with other people who actually understand your reality, or figure out how to navigate that conversation with your boss.

Your people

Exclusive Videos

Quick and short videos that will keep you up to date and help you take action in your role. I'm always staying on top of what's happening, so these exclusive videos will cover the latest and greatest, plus what solo marketers need to know about that new thing. It's like the "here's a new thing you should think about" from someone who's worked in marketing for years.

Not on YouTube

Custom Marketing Tools Only available inside IN PRACTICE

Tools built for the work you actually do, created by me and available to you immediately. There are currently two tools available inside IN PRACTICE:

1. An OCEAN-based messaging tool that compares your copy against the 5 different personalities that drive buying decisions, so you can see what it actually communicates before it goes out.

2. A synthetic research tool that lets you test your messaging against a simulated audience — like a focus group you can run in five minutes. Use it to rewrite launch campaigns, pressure-test new offers, and walk into conversations with leadership with more than just a gut feeling.

As time goes on and processes evolve, more tools will be added inside the community.

Custom built
Simple

How it works

01

Join the waitlist

Drop your email. You'll be the first to know when the doors open, and you'll lock in founding-member pricing at $15/month. The price will increase on launch day.

02

Doors open May 4th, 2026

You'll get an email with everything you need to get inside. No hoops. No onboarding maze. Just access.

03

Start using it immediately

The Claude skills library, the weekly live call, and the Solo Marketers Lounge are all live from day one. Install a skill, join the call, and meet in the room.

Join the Waitlist

Founding member pricing. $15/month. Only available before May 4th, 2026, at midnight.

Rouk Dorrance
Who Built This

Why this exists

"Why is everyone talking about that new AI thing?"

"Have you heard of Claude?"

"What can I use Perplexity for? Is it good?"

I have always been the friend that people reach out to when some new kind of technology comes out, and in the age of AI, I've been getting more questions than ever.

You see, if you know me, you also know that I naturally love emerging technology. I love thinking about the future, I love guessing (and being right about) where society is going, and I love adapting to what today demands.

However, at the same time, I'm aware that most people aren't like me in that way, so I like to act as a "shortcut" for those people — but not in just anything, in what I know a lot about, which is marketing.

After spending 10 years working for the biggest advertising agencies and brands in the world, and 3 years as a solo marketer, you can probably imagine how my brain is kind of like a marketing filter for new AI tools, but let's be real… what good is that knowledge if I'm not using it to help people adapt in this changing world?

That's why this exists.

IN PRACTICE is a natural extension of my experience in marketing and my natural excitement for emerging tools that help make marketing easier without sacrificing quality.

Ogilvy & Mather Havas Worldwide 3 Years Solo Marketer 11+ Years Marketing
Simple Pricing

One membership. Everything included.

$15/month for founding members. Price will increase after launch day. Less than the cost of one hour of your time, and the skills library alone will save you more than that in your first week.

$15
per month — founding member pricing
  • Full access to the Claude skills library — new skills added regularly
  • Weekly live call with Rouk — bring any questions, get a real answer
  • The Solo Marketers Lounge — your peers, your language, your problems
  • Exclusive thinking videos — not on YouTube
  • Custom marketing tools: OCEAN messaging helper, synthetic research tool, and more coming
Join the Waitlist

Founding member pricing locks in at $15/month when you join before launch day, May 4th. Cancel anytime. No contracts. If it's not helping you, you shouldn't stay.

Questions

Frequently asked

Do I need to already be using Claude or AI tools?

No. The skills are plug-and-play. You install them and use them, no technical setup required. What you do need is a bit of marketing knowledge, but the AI translation is what you're paying for.

How is this different from a course?

Courses are static. You buy them, you finish them or you don't, and the value doesn't grow. IN PRACTICE is a living system. New skills get added as the space changes. Articles and calls reflect what's happening now, not what was true eighteen months ago when someone recorded the videos. The value grows the longer you stay.

Is this for B2B or B2C marketers?

Both. The skills and tools apply across contexts. The shared challenge — being a team of one, having no senior colleague to pressure-test ideas with, justifying your work to leadership that doesn't understand marketing — is the same regardless of industry.

Stop watching. Start knowing.

You've been doing this alone long enough. The tools, the thinking, and the people are here.

Join the waitlist for IN PRACTICE

Founding member pricing. $15/month. Locks in before May 4th, 2026.

Join the Waitlist

Lock in founding member pricing before May 4th.

$15/month. Opens May 4th, 2026. Price increases on launch day — join the waitlist now to lock in the founding rate.

  • Full Claude skills library
  • Weekly live call with Rouk
  • The Solo Marketers Lounge
  • Custom marketing tools
  • Exclusive videos

Drop your details below.

Founding member pricing. $15/month. Cancel anytime.