Your marketing isn't working. This diagnostic tells you which part — and why.

You're spending time and money on marketing. Some of it's working. Most of it, you're not sure.

The fastest fix isn't doing more — it's finding exactly where the break is.

Find What's Broken
Strategy Sprint illustration

The Offer

The Diagnostic

A Structured Assessment

Not a generic audit. Not a checklist.

This is a structured, expert-led assessment of your entire marketing operation. A focused diagnosis across the four layers where marketing usually breaks — so you can stop guessing and start fixing the right thing.

The four layers are built around a single question in each: Is this the thing that's holding you back?

  1. Brand Positioning — Where do you stand in your market, and does your audience actually know it? This layer examines whether your positioning is clear and differentiated, or whether you're competing on price because nothing else sets you apart. If you can't explain in one sentence why someone should choose you over the alternative, this is where we find out why.
  2. Marketing Messaging — Words convert… or they don't. This layer looks at whether your copy, your emails, and your website actually connect with the people you're trying to reach. Low conversions, high bounce rates, and leads that don't close — messaging is behind more of these problems than most people realize. This is where we find the disconnect between what you're saying and what your audience needs to hear.
  3. Content Strategy — Are you producing content, or are you on a treadmill? There's a difference. This layer separates reactive posting from strategic content — the kind that builds an audience, drives traffic, and moves people toward a buying decision. If your calendar is full and your results are flat, this is where we find out why.
  4. Resource-Reality Fit — Most marketing plans are built for a team of five and handed to a team of one. This layer is about whether your strategy actually matches your resources, your budget, your time, and your capacity. It's the layer most consultants skip, but it's also the one that changes everything — because a plan you can't execute isn't a plan.

The Difference

You Don't Just Get a Report

Most consultants hand you a PDF. You read it once, file it, and go back to guessing.

The Sprint works differently. At the end of the engagement, you receive a working tool built specifically for your business — something you will open Monday morning and actually use.

What that tool looks like depends on what the diagnosis shows is your biggest problem. But it could be things like a brand voice system trained on your actual tone, a content brief generator built around your specific audience, or a CEO reporting template that finally gets you the budget conversation you've been trying to have.

The point isn't the technology behind it. The point is that you leave with something functional — not just something to think about.

Schedule a Strategy Sprint

Example Build

Brand Voice System

Trained on your actual tone and loaded into an AI model. Every piece of content you write stops sounding like it was written by someone else.

Example Build

Content Brief Generator

Built around your specific audience and their real objections. So you don't have to start from scratch every time you sit down to write.

Example Build

CEO Reporting Template

Formatted for non-marketing leadership. The kind that shows up to a budget conversation and finally gets you the discussion you've been trying to have.

The Process

How It Works

01

Before the Sprint

The Pre-Sprint Questionnaire

You'll fill out a pre-sprint questionnaire covering your brand, your audience, your biggest marketing challenges, and where you think things are breaking. This isn't busywork.

By the time we get on the call, I've already reviewed your materials, scanned your marketing presence, and formed early hypotheses. The 60 minutes are productive because the context-gathering happens before we start.

02

During the Sprint

60 Minutes of Focus

This isn't a free-form conversation — it's a structured walk-through of all four diagnostic layers, live, in real time.

You'll hear me identify patterns, name specific breaks, and explain exactly why each one is costing you results. Most clients say this part alone is worth the investment.

03

After the Sprint

Within 48 Hours

Three things land in your inbox: a one-page action plan that's prioritized and written specifically for you; an executive summary written for your leadership team in plain language, designed to be shared internally; and a custom AI tool built for your specific business, ready to use the day it arrives.

The Reasoning

Why Four Layers?

Most marketing fails in classic, predictable places — not random ones.

The four layers in this diagnostic map to the same structure that shows up in every effective marketing operation, whether the team has one person or twenty. The goal isn't to be thorough for its own sake. It's to make sure we're solving the right problem, not just the visible one.

Book a Strategy Sprint

Fit Check

Who This Is For

This is for you if:

  • You have a marketing operation — content, email, social, ads, some combination — but you know something isn't clicking.
  • You're doing the work but can't tell what's actually moving the needle and what's wasting time and money.
  • You want an outside expert to tell you the truth.
  • You want something you can take back to your leadership team, not just a plan for yourself.
  • You're willing to act on what you learn.

Not for you if:

  • You haven't started marketing yet. The Sprint diagnoses what exists. If nothing exists yet, there's nothing to assess.
  • You want done-for-you execution. This is a diagnosis and a roadmap, not implementation.
  • You won't fill out the pre-sprint questionnaire. The call only works if the context-gathering happens first.

Need execution, not just diagnosis? Let's talk about that separately.

Investment

The Sprint

$497 / Strategy Sprint
  • A pre-sprint questionnaire so the 60 minutes are spent diagnosing, not orienting
  • A 60-minute live diagnostic across all four layers
  • A one-page action plan with prioritized next steps
  • An executive summary written for your leadership team
  • A custom AI tool built specifically for your business
Book Your Sprint

If you complete the Sprint and don't walk away with a clear, prioritized action plan, I'll refund you.

One call. Four layers. A clear plan for what to fix first.

Book Your Sprint