Your Marketing Isn't Working, But Which Part Is Broken?

Most businesses are trying to fix the wrong thing.

I'll run a 5-part diagnosis to find what's broken, show you how to fix it, and build you a custom AI tool to help you implement faster.

Book a Strategy Sprint
Strategy Sprint illustration

The Offer

What This Is

A 5-Part Sprint

This isn't a generic audit or report.

This is a deep dive into your content systems to find which style of marketing, branding, or AI is working you hardest.

I check for 5 specific things:

  1. Brand Positioning & Visuals: Is your positioning clear? How urgently does your design need a refresh? The size of the gap matters (the less they could tell you apart from a 'knock off,' the more disconnect between your look and your message that is holding you).
  2. Marketing Messaging: Are you speaking your language, not getting the benefit of what you really do across to your audience? Take a closer look at your messaging and sort out where there might be a disconnect between you and our business.
  3. Content Strategy: Do you have a content calendar? Are we doing the right type of content but the wrong kind for your audience? Are you already producing content but need a second opinion, or are you not tackling this algorithm in general?
  4. Strategic Leverage: Are you being scrappy like a scrappy startup or running like a real business? I identify exactly where you are wasting time on low-value stuff, your business, and where AI could give you immediate leverage.
  5. Execution-Ready AI: Is your content pipeline viable? Is it for you, or your team to profit? Most marketing problems hide at least one. Out of these 5 layers, it lets you check what's actually broken.

The Difference

The AI Differentiator

Most consultants give you a PDF. I give you a tool.

Instead of just a summary, I will build and deliver one custom AI tool tailored to your business. Whether it's an automation that helps you, or building a custom tool that talks with your marketing process, you'll receive something that moves you caliber on top of the process.

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Example Build

"Industry Monitor" Bot

A custom tool that scans on your position, find nerve points in your industry.

Example Build

"Brand Voice" Clone

A system of ideas and personas that you can populate into ChatGPT and ready content.

Example Build

"Creative Jumpstart"

A template, included with your own prompts, guidelines, and daily task generator: hooks, angles, and more.

The Process

How It Works

01

Before the Sprint

The Pre-Sprint Scan

Complete a short questionnaire so I can get a before-hand grasp: your current brand, your top competition, and where you're struggling.

Having this information area first helps I start pre-analyzing.

I scan and review the cost: a scan of all arenas related to your needs, so we're prepared for a focused rapid education, and I already have a few hypotheses.

02

During the Sprint

60-Minutes of Focus

The meet isn't aimless.

It's precise, structured walk-through of the five layers live.

Get quick your messaging and positioning, start the specific goals pointing to patterns and more.

You watch me diagnose and break it all down in real time.

03

After the Sprint

48 Hours Later...

After our call, it takes a very compact amount when I structure/check back to it, and identify what to tackle next otherwise.

In summary, you'll benefit from a summary of all behind-the-scenes of the implementation road to act on.

After that, you'll be primed and set to take action!

The Reasoning

Why 5 Layers?

Because most people are optimizing the wrong thing

Because most people are optimizing the wrong thing.

Example: You're investing in a lot of designs (social/visual/email/ad) when the real problem is that your messaging is unconvincing, and you're solving a messaging layer issue.

Example: You're trying to go viral on some social channel. Content is king(s) when the real hurdle is not "go viral." You need to redraw your content to make use of it to say whatever captures a niche so that I don't even have you just publishing on display. I mean doing it better where your content and issues can make it more unique.

Example: You're hiring an agency (expensive!) when you shouldn't update/edit your offer or brand. What a rough assignment around an ad for your audience's positioning.

It tells you which layers to actually tackle so you stop wasting time on the wrong fixes.

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Credibility

Why Listen To Me?

"I'm not guessing."

I've spent 10+ years working in marketing/content strategy, and I love it:

  • I spent most of my career in NYC, working for some of the largest global advertising agencies, including Ogilvy & Mather, Havas Worldwide, and the kind of result plus packaging. During my time I worked on brands like American Express, and a list of well-known names, for some very few.
  • I've run marketing for a startup for 3 years, showing consistent year over year growth.
  • I've been designing people results from standing out with strategic use in my news for 10 years and have built a few of such insights on use in the final stages.

My background is messy, but when it comes to marketing, branding, and content I execute very well and experienced what it can experience in a strategy setting for you.

I'm not guessing. I'm pattern-matching from a decade of seeing what works and what doesn't across different businesses and industries.

Fit Check

Who This Is For

This sprint is for you if:

  • You're already doing marketing (so there's something to diagnose).
  • You feel like you're "doing everything right" but not seeing results.
  • You're open to hearing the problem might be upstream (not solving design is not just rushed).
  • You're willing to make actual changes (not just looking for validation).

This isn't right for you if:

  • You're not sure (no existing marketing yet).
  • You want done-for-you execution (this is diagnostic -- roadmap + tools. However, if that rings further, we can just talk about it.)
  • You aren't willing to fill out the intake form before the call.

Investment

Pricing

This sprint is a new offering and I'm currently doing the first 10 at the price of a discounted case study rate. If you're interested don't hesitate.

$297 / Strategy Sprint
  • 60-min live diagnostic across all 5 layers.
  • 1 Minor / 1 Major Action-Focused Deliverable in 48 hours.
  • Custom AI Asset built for your business.
  • A typed-out note with implementation steps.
Book Your Strategy Sprint

Satisfaction guaranteed - If the sprint is not exactly what you think, if it's not useful, or the AI component is not something relevant with what you do, I'll make sure it's relevant.

Ready?

Book your strategy sprint today.

Book Your Strategy Sprint